The Spanish group Barceló presented on the margins of the "international tourism Feria" (Fitur) which was held at the Park Juan Carlos de Madrid, 25-January 29, its hotel project in Marrakech. The establishment, whose location is located in palmeraie (output to Casablanca) on an area of 10 hectares, will be managed by the group itself.
It is clear from the terms of the agreement signed between owners - the Moroccan hotel - and the representatives of the Spanish sign. José Canalis Palou, head of the Barceló Management for Europe, studied with the Moroccan party represented by Mekki Mestari, up to the minute details of the architecture from the technical side. The hotel will enter into activity in the month of April.
"The overall investment is estimated between 130 and 150 million dirhams," Announces Mekki Mestari, owner of Valtour and El Dorado.
In all, the facility includes 13 riads of 20 rooms each. "Our product is for rather families." "So we planned a soccer pitch, sports halls, fitness, the gardens of the heated swimming pools and children", said Mekki Mestari.Barceló is one of the best-known hotel managers in Spain. Eager to strengthen its brand on the international market, this group began to focus on the Morocco. "This club hotel in Marrakech is the first project of Barceló at the Morocco," wishes to note Mr. Mestari. Indeed, this group acts as Manager of various hotels. Representatives of Barceló aspire to a contribution of Hotel Manager and knowledge derived from this activity, for franchising this mark. The architecture of the product reflects the strengths of the ochre city. And it is the Allal Ben Abderrazik architect who designed the hotel-club taking into account the particularities of local traditions. Allal Ben Abderrazik, who attended him also the meeting of the Fitur, announced that the choice of the implementation of this project about the Palm Grove of the ochre city is not fortuitous. "This hotel will allow visitors to discover a beautiful view of the mounts of the Atlas." "Its location will also provide a real breath of oxygen," he says. In Spain, in the Mexico, Germany, Bulgaria and even in Cuba, the Group weaves his Web around the world.In short, it wants to sweep wide. Barceló has interests in various tourist activities of the hotel management, namely transport, travel and real estate ownership of hotels agencies. The management of the club hotel in Marrakech is the beginning of his introduction in the Moroccan tourism sector. Barceló Board on the construction of another hotel in Casablanca. Around the world, the Barceló Group operates 108 hotels and 27.993 rooms. Its turnover amounted to EUR 1.123,5 million and employs 14.636 people. It is a giant of the various who made his entry into the Morocco.