'Pour des produits adaptés à l'offre' in marrakech marrakech marrakech Travel Marrakech

Morning: There are large parts to the German tourist market. How do you do to achieve this goal?

Abbas Azzouzi: If one wants to take significant share in this market, it extended Beach offers. Indeed, 60% of the German demand is bathing. Today, the Morocco offer focuses on Agadir. But this is not enough. This city is almost saturated during the high season. If you really want to develop tourism, need us other resorts. Saïdia should open its doors in June of this year.

It is hoped the schedule for Summer 2009. But, once again, the capacity is limited. Three new hotels will open their doors. They will be quickly saturated. When you have 10 markets which are presented the same product, the capacity is lacking. It is a real brake on development. As long as it will not have bathing capacities sufficient, we can not develop significantly the German market. Trying to, for example, sell the cultural segment with Fez and the circuit of the imperial cities. There, addressed to a smaller population of niche. This is what it is doing now.

It is forty years that the Morocco participates in the largest exhibition of tourism in the world. Why could it not rectify the situation earlier?

Cannot sell what it has to sell. The azure plan was launched in 2001. Before, there was that the offer of Agadir which sold very well on the German market. In 2001, the resorts were programmed. But, unfortunately, it saves a delay at this level there.

Even the Morocco ambitions grew over the tempsÉ Exactly. But as long as it is not a product that responds to the request, it cannot do more than what is currently. Miracles do not exist.

What impression do you have on the different meetings with German professionals. Is the Moroccan destination it popular?

Some professionals are very interested because it has invested more in this market. The Morocco began to take a position that is built on the duration, including at the level of the distribution. Our country is becoming a destination in the spirit of the operators. It was announced the arrival of the resorts: Yasmina, Luxus, Mogador.

Cultural destinations are smaller for the Germans. There are 30,000 110,000 cultural beds and bathing beds. The Morocco remains a cultural destination. Therefore, an effort at the level of the seaside tourism.

But the competition is very tough. What do you do at this level?

It fought with what it has. It sells the cultural product. It was programmed from the flights to Marrakech Germany did not sell as a destination. Now, Marrakech is sold as a residence outside the channels. Of course, it also develops circuits and there is interest in niche products. Indeed, in Germany, there are many tour operators of small and medium size interested in niche products: rural tourism, the aventureÉ

Apart from the German market, how the ONMT account further develop the market share in Europe?

It will continue to focus on seven key European markets. We need, find relay markets, growth. For this reason, that is to develop the Russia, the Poland, the Middle East. It begins to look to China, and the Japan cultural potential very important markets that need to be developed in the long term.

It must be that it enrols also in changes in the industry of tourism with the emergence of the Internet. We will develop this year a platform of reservation online for all of the Morocco. It is hoped an online in September. Must continue to encourage the Moroccan professionals to work on the national product. It is not of hotels and destinations only, but rather the manufacture of new circuits. It aims to ensure that tourist home countries are sold. This requires developing new products to continue to sell. It cannot continue to sell products since the 1970s in the same way. It should be, therefore, a very great effort.