Infrared by Simon Saliot 

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What's new? No. 21, seen, heard and read in Marrakech

What s new? No. 21, seen, heard and read in Marrakech

18 May 2012

This week: Cannes, a president, a lounge, a joke, a terrace, the United States, eco day and a chef.

The Carre Eden, a village in the city

The Carre Eden, a village in the city

12 May 2012

This weekend is an opportunity for the people behind one of the most ambitious projects in Gueliz, Marrakech, to launch a marketing campaign targeted at the residents of the city.

What’s new? n.20 seen and heard in Marrakech

What’s new? n.20 seen and heard in Marrakech

11 May 2012

This week: a result, trains, trash cans, a cluster, an extension, an airline, screening for Aids and football.

Marrakech accueille l Aéroexpo

Marrakech accueille l'Aéroexpo

Online on 29 January 2010  |  About the city

SOCIETY A real mini show le Bourget in Marrakech. On the tarmac which is adjacent to the civilian airport and along the cabins and stands, are exposed to many, and civil and military helicopters (Hercules C130, American F16, business, the last regional ATR… aircraft jets).

In the air, the Green March, Moroccan France patrol also supplies low-altitude operation delight the public. Two years after the first edition, this second meeting held from 27 to 30 January, has considerably developed: according to the Organization, 300 exhibitors are present, and 40 000 visitors are expected. "In two years, the activity of the show has almost doubled." "Twenty ministerial delegation reinforced by their Directorate-General of civil aviation of Africa have made the movement and of many States-majors," said the Commissioner-General of the salon Frédéric Le Henaff.

In a few years, the Morocco is indeed imposed as a base of industrial subcontracting for large donors to European levels of aviation and space. Today, the sector employs 7,000 employees through 90 companies and realized a turnover of EUR 700 million for export. Accustomed to a growth of 25% per year since the beginning of the 2000s, the crisis of the sector strikes however also the Kingdom. In 2009, growth fell to 10% and should be zero in 2010. However, the Morocco is accelerating its efforts to attract European manufacturers. "Aeronautics has been identified as one of the seven industrial key priority for the Morocco." "We want to be what is the Mexico for the United States for Europe", explains Ahmed Reda Chami, Minister of industry, trade and new technologies.

In addition to the geographical and cultural proximity, the country puts forward its strong competitiveness on the costs related to the low costs of measurable. The equivalent of the Moroccan smic is 170 euros per month for 42 weekly hours of work! The Morocco thus promises to European industry 50% reduction of their costs salary if they settle on this side of the Atlantic. Moreover, the country also place the red carpet to attract industry: full exemption of the tax for 5 years, support for a part of the costs of training of technical personnel, development or extension of new zones such as Nouasseur to CasablancaÉ international airport and ambitions are clearly displayed. "We want to create 15 000 additional jobs in the aviation sector and generate 4 billion dirhams (360 million euros, Editor's note) of GDP in the period 2009-2015", said the Minister.

French industrialists are among the most present in the Morocco. Indeed, the Habs delegation to Marrakech, with that of the Americans, is the most impressive. The subsidiary of Safran Aircelle presents on its stand relapses inverter assembled at its local plant, EADS Sogerma exposes its last seat for 1st class passengers, partly carried out in Casablanca... "Approximately 38 companies of our members are exhibitors," said a representative of the Gifas, the French aeronautics industry group and the space.

Over time, these major donors of order led behind them, their subcontractors. Among them, Bouyausare, vendéenne SMEs based in Saint-Hilaire of Voust, which manufactures mechanical parts of precision which has developed a first activity to the Morocco as early as 2004. "We were initially hosted by a Moroccan industrialist." In 2008, we opened our own plant in Tangiers who will soon be fifty people. "This allows us to have efficiencies between 15 and 30% on the final cost of the product," explains Marc Moreuil, Director General of the society. The SMEs with 250 employees invested EUR 2 million for its new plant in 3600 m2, receiving financial aid Hassan II that can represent up to 10% of investment costs for the acquisition of land and buildings. "In the end, this investment in the Morocco allowed us to win new customers and new markets." Will "term, approximately 15% of the activity of our new facility be here with our local partners in the Maghreb".

Other Exhibitor are always tempted to penetrate to the Morocco, as Uni Air, player in aeronautics maintenance in the field of business in France aircraft. "This could have the sense to develop a workshop at the Morocco.". "This would bring us additional capabilities for saturation of our activities on Toulouse, le Bourget and on the other hand, it would allow customers originating from Africa to be directly treated on the spot," says one of its business. Uni Air fact attention however hidden as particular shipments of spares from its centres in France investment to develop its activity (premises, recruitment, formationÉ) and the cost.

With the crisis in the aviation sector, companies have become more cautious before developing a new activity on this side of the Mediterranean. The Morocco well understood and with a such fair strives to lift their recent doubts.

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