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Good news for lovers of luxury and the art of living. New private luxury Radio station, will be officially launched on the Moroccan air in the coming months, visibly in January 2010.

Indeed, the Higher Council of the audiovisual communication comes to grant a license of establishing and operating luxury Radio.

This station is counted among the four new stations recently authorized in the second wave of the audiovisual liberalization.

The ceremony of this event is held, May 22, at the headquarters of the HACA in Rabat, in the presence of Ahmed Ghazali, President of the Higher Council of the audiovisual communication (CASC), Abdessamad Aboulghali, President of the Executive Board of luxury Radio and other radio operators.

Luxury Radio programming will be centralized on art, fashion, luxury and the art of living and make the beautiful part to manual skills. "It will focus on the best of Moroccan and international creation." "Luxury Radio gives a particular interest in the values that make the essence of his factory: taste, elegance and refinement", specify in the luxury Radio press release. In this connection, several charters, codes and exclusively dedicated to the internal regulations have been developed and now constitute the cornerstone of its recruitment policy. "This is not just a way to recruit the best but essentially guarantee that the human dimension of luxury is consistent with the values that we defend," assured Abdessamad Aboulghali.

With respect to the beginning of luxury Radio program, he will begin in early 2010 and will cover six cities in the first place. It's in Casablanca, Rabat, Marrakech, Agadir, Essaouira and El Jadida. Indeed, 24 other cities will come as its deployment schedule.

Programs of this new form which will be opened soon in the audiovisual market, will be issued from the seat of the station in Casablanca. It is 600 m2 of premises located in Mers Sultan.

"Luxury Radio has ambition to be an essential player in the world of luxury and the art of living in the Morocco," it added.

In the development of its logo and its graphic Charter, the team has to build a strong and singular, identity closely consistent with the values that are his own, namely, the taste, elegance and refinement.

Creative IRAP is focused on simplicity, without overload graphic to not interfere with readability of media and associated narratives, a simple and dynamic lettering. "Focus was particularly given to the character nested for its strong symbolic with the commitment of luxury Radio: instead of transition which is best in the Morocco in terms of art, creative, fashion and the art of living", adds. The square in the black background is a graphic sign positive, unifying, symbol territory and exclusivity.

In addition, luxury Radio target women and men sensitive to taste, elegance and refinement, open to change and the influence of the outside world.

Luxury Radio listeners will agree offer subjects in nature, reflections of the trends that guide the evolution of the world of luxury.

According to officials of the radio, programming will desires, hopes and dreams of the Moroccans, rather than meet their needs.