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Each its title, its theme and its values.

They are all aimed to create a festive atmosphere in the different cities of the Morocco. It's ten years the Moroccan art scene experienced a real boom in festivals. "This movement can be as positive for us." This liveliness proves the involvement of public authorities and private in the cultural thing. This shows general awareness on the need for the festivals. "It must be said that there are regions that living festivals," says Hicham Abkari, artistic director of Casa Music. This celebrity, our cities the not only need music. The film has contributed largely. Thus, each acquired a celebrity on the festivals it is home to: Tangiers and the national film, short film and Tanjazz, Tetouan and Mediterranean cinema and more recently voice of women, Chaouen and his Alegria Chamalia, Marrakech and international film festival or of popular arts, Agadir and the cinema of the émigré and Timitar, Khouribga and its African festival and Abidat Rma, Casablanca and its music festivalscinema and street arts, Rabat and his cinema of author, Mawazine and Jazz at Chellah, Salé and cinema of women and youth music, Oujda and festival of Raï, FES and his sacred music, Sufi, Laâyoune culture and the Rawafid Azzawane, Zagora and counterterrorism film or music africainesÉ.

1 Festival, goals:

That said, the summer is declared "season of music festivals. One wonders also why. The answer to this question, we would like the mouth of Neïla Tazi, of A3 Communication - the Agency of the Organization of many national festivals including those of Essaouira and Casablanca - "It is the season of festivals around the world." It is beautiful, what concerts are open air. It is the period of the holiday, there are more people in our cities, more tourists, of MRE. "But finally, what are these popular meetings about the music? Hicham Abkari, replied us: "A festival is before all a cultural, social and economic large-scale vector." It is a vehicle of a critical need that is music. It is an opportunity that allows people to easily access this cultural, to find form in a group in the streets, to invest public space and to take ownership of it but also be a consideration for public services such as the police, the protection civileÉ A festival, offering moments of celebration and joy, allows citizens to forget some of the problems facing their daily lives. "In addition to its festive benefits on the population, a music festival also creates a dynamic artistic by the presence of the artists who are in contact with the public and that are directly present their productions. "The cultural and the arts are suffering without the festivals", added Brahim El Mazned, Director artistic Timitar. This is not all because these events also have impacts on the local and even regional economy. Small merchants travelling to restaurants through the hotel units and means of transport, a festival creates an economic effervescence and a tourism promotion in the city. Through different values for each of these events, the Morocco strengthens its image of country keeps its traditions and its heritage while opening to the world. "A festival is a means of communication on the values of our country to enhance its image for ourselves and abroad," adds Abkari.

2. Keys to success

Hicham Abkari confirms: "viewers must reappropriate the festival, to feel that it is their own." A festival never dies as long as there is a population who claims. "However, the audience to be informed of the festival, should focus its efforts on communication. Neïla Tazi said: "the other festivals success depends on the ability to communicate hard on the program, its different sections and targets each without forgetting the stars and invited musicians.". In addition to the relevance of artistic content, a viewer gives great importance to rates of pay shows and the security component in places of entertainment, he visited alone, in couple, among friends or family. Reason why the organizers remain attentive to the smallest detail. Neila Tazi, quote us the priorities. "A good organization is based primarily on the choice of the place which must be strategic and adapted to the target population." Thinking then the management of entries and exits of the public so that there's not promiscuity, to the safety device, the barriérage, the quality of the sound because once it is good, the public accepts to stay away from the scene. "According to El Mazned, the elements that distinguish a festival of another resident in good service to the public and guests. "It there is rigour in managing the home and the hosting of the artists", he concludes.

3. Programs without fault

Once the terms of the good organization met, is the programming. One thing is certain, all the festivals are fighting to have the best program and the best artists. What is not easy because this detail, which appears sometimes futile, depends on several factors, including the theme and the values of the festival, the allocated budget, the availability of the artistesÉ If it travels a little musical events programs, we realize that these are the same genera are honor. Thus, it invites Arab or international star or more to drain the masses, stars Moroccan to keep national references, the great names of popular song for the public and many great course group new stage that appeal to young people. "This wealth in the menu is a necessity because it comes to musical genres have their audience." "Proof is in the coherence between the styles, that is why we expect thematic scenes because should know that the spectators come to listen to music in all its forms, not just that they know or love", says Brahim El Mazned. This multitude of genera remains indispensable to represent our cultural wealth. But if the diversity of genera is the diversity of tastes, what these artists are the domestic scenes around? "It is normal that there be stars returning but the most important thing is that they come back with a nouveautéÉla music scene is not renewed each year and therefore remain the same artists.". However, do not immerse in the facility and the effects of mode. "On the contrary, be bringing novelty while keeping the musical references and heavyweights to allow the Viewer to know the true musical values", we answer Abkari. A motivation that prompted even festivals thematic to invite other styles and musics of the world open. "The dimension of the music of the world is this and is currently created anywhere in the world." Cultural and political networks have chosen it as a means of dialogue between peoples and cultures. The Morocco, it is legitimate in view of the wealth of musical and artistic heritage. "The Morocco is placed in the music of the world with his music gnawa, Berber and autresÉ", says Neïla Tazi, Director of the Gnaoua festival and music of the world. This openness and this generalization are sometimes a subterfuge to avoid the death of a festival, but it is also a way to open new horizons. "Timitar, for example, is a festival in Amazigh identity but it is open on all of the Morocco and the world to reach a wider audience," said Brahim El Mazned.

4 .c ' is for everyone

Some festivals, at the outset, are given an elitist image, but within a few years, they have opened on the public offering parades in the streets or by offering free concerts on accessible sites and at the centre of their cities. Sometimes, this choice creates a duality of the public. We see then two types of spectators, the first, more sophisticated and more classes, paying their tickets and access privileged spaces while the latter, occur in places that do not offer the same comfort conditions. Neïla Tazi, explains to issues "box office is essential for many festivals that have become real companies." It is a way of funding like the others. In addition, there are some listening and working conditions for artists that can be met only in closed spaces. » Be in a paid or free space, Moroccans showed a great passion for music and are willing to invest new spaces and new events.

5. Parallel activities

In addition to music, festival-goers often are entitled to other parallel activities. Exhibitions of fine arts and photography, film screenings, debates, residences artistiquesÉsont meetings of appointment as organizers offer spectators. "These activities serve to invest the whole of the urban area, not only the scenes of the festivals." "This allows also to receive and integrate different people and not only the music lovers in our vision", explains Hicham Abkari. The side 100% music, numerous festivals have recently included artistic residences in their program. Abkari, artistic residences permit Festival generate creation rather than be a broadcaster only.