About : Le club de l’offshoring s’étoffe in marrakech marrakech marrakech Travel Marrakech

Casanearshore, Rabat Technopolis, FèsShore, Ifrane, Oujda, and soon MarrakechÉ the dynamic initiated by management and the development of areas dedicated to the is offshoring fly.

While expected to basically French investments, craze of Spanish-speaking, Anglo-Saxon investors, is unprecedented.

The concept seems to appeal to the international to the extent that the foreign press talking about it as of a rather successful business model.

"A model of incubators under the Anglo-Saxon approach, which will be the Morocco a compelling platform in the Mediterranean", said foreign journalists who saw the outlines of a future "Silicon Valley" of the Mediterranean basin.

However, the Morocco is not the only country in the region to position themselves on this niche.

The Tunisia and Senegal, to a lesser extent, try to turn to position themselves on this regional market but to raise the same interest.

"It is mainly a policy dictated by the development of each of the selected regions, their connectivity with specific characteristics and the specific guidelines," recalls Meriem Benhammou of Casanearshore.

All successful sites are located near major urban centres. That should translate into a significant potential for connectivity to foreign markets in both physical and virtual. In other words, a city like salt will be able to spawn a place in the very 'select' circle of the capitals of the offshoring.

A major challenge which will allow draining relocation of foreign investment in call centres, administrative, financial management or software development.

One of the strategic sites of this policy of the nearshoring is based in Casablanca.

This pilot site must deliver 250,000 square metres to end of 2009 for an investment of more than EUR 200 million. The choice of Casablanca has especially been dictated, according Benhammou, by the availability of a park of tertiary activities dedicated to companies specialized in software development, services related to the banking and insurance, management of customer relationships, process trades and other computer related services.

However, Rabat Technopolis has different positioning.

It is instead a multipolar site for high value added and this technology, with 6 clusters (Microelectronics, pole media with multimédiaÉ applications). A city of technology dedicated to the creation, incubation and the promotion of innovative projects with high potential. As the town focusing 85% of research centers and a wide network of academic institutions and other large schools. What makes a pool of IT culture-sensitive youth. A lever important to enable to develop the region.

An ambitious training programme has been implemented for the purposes of this site.

Some 22,000 graduates will be trained in the trades of the offshoring by 2009.