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Hermès investira hors Marrakech

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TOURISM -DH 2.5 billion five-year development plan. -The cities of Casablanca, Tangier and Rabat are covered. Eden development, chaired by the French Simon-Xavier Guerrand-Hermes, is more than satisfied its first investment in Marrakech. The parks of the Agdal project, a $ 350 million DH, is now part of a comprehensive plan of 2.5 billion DH, over a period of five years.

Hermès investira hors Marrakech

For the moment, the intentions of the group are not very accurate, but the cities of Casablanca, Tangier and Rabat are covered. It must be said that Eden development was pleasantly surprised by the interest of the Moroccans to the project of Marrakech. "We expected that approximately 80% of our customers is made up of foreigners." "But 60% of our customers in Marrakech are Moroccans," said Jean Pozzo di Borgo, Director-General. Future buildings residential, commercial or hotel, will however retain the spirit of the Agdal parks. "Luxury, comfort and well-being," continued. In fact, the current real estate projects clearly show this taste for the very very top of range: the more modest apartments reached 2.5 million DH, and the most luxurious DH 15 million. A full design service is also offered to new owners. Cutlery in the shower curtains, Lixus Concept takes care of everything. "We want to accompany our customers to the end," explains the Director-General. If Eden development if extend outside Marrakech, is not out of fear that the tourist city of the country momentum. "It is certain that the development will eventually curb Marrakech, but we have still five or six good years", provides Pozzo di Borgo.

Here a few months, the intentions of the company for other cities expected to clarify. "For a city such as Casablanca, the difficulty is to find the site." "It is a very heterogeneous city," he says. Especially that the landscaping is in the heart of the philosophy of the company. In Marrakech, the Agdal parks extend over fifteen hectares. "We planted there 700 palm trees and thousands of olive trees", he said. Eden development currently employs 400 people full-time and 1,200 other indirectly.

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